Blog
Selling in conversations.
Practical articles on WhatsApp, abandoned carts and closing the sale after the click.
- October 5, 2026 · 5 min read
Post-click revenue leakage: where the sale dies after the ad works
Your ad brought the customer into the chat. Here are the four places the sale is lost after that, and what to fix first.
- October 5, 2026 · 4 min read
WhatsApp Business app vs API: which one should a store sell on?
The app and the API are different products built for different jobs. This is how to tell which one your store needs.
- October 5, 2026 · 5 min read
Abandoned cart recovery in chat: a playbook for online stores
A step-by-step recovery flow that starts from the cart, answers the customer's question and completes the order in the conversation.
