The ad worked. The last mile failed.
Most stores measure advertising up to the click. The customer taps the ad, a chat opens, and the report says the campaign did its job.
The sale is decided after that point, inside the conversation. When the conversation is slow, scattered or handled by hand, the money spent on the click is lost. We call this post-click revenue leakage.
Four places the sale is lost
- Slow replies. The customer asks at night or during a rush and buys elsewhere before anyone answers.
- Lost chats. Messages sit on different phones and apps, so nobody knows who replied to whom.
- Orders typed by hand. Details are copied from the chat into the store one by one, with mistakes and delays.
- No follow-up. Carts are left and payments stay pending because nobody goes back.
Why an inbox alone does not fix it
A shared inbox solves the second problem. It puts the messages in one place.
It does not create the order, send the payment link, book the shipment or message the customer who left a cart. That work is still done by a person, by hand, in another tool.
What to fix first
- Put every channel in one place, with the customer's orders beside the chat.
- Create the order inside the conversation so nothing is retyped.
- Send the payment link in the same thread and see when it is paid.
- Switch on abandoned cart recovery so follow-up no longer depends on memory.
Measure it with your own numbers
You do not need a benchmark to see the size of the leak. Count your sales conversations in a month, the share that became orders, and your average order value. The gap between today's rate and the rate you believe you can reach is the revenue left in the chat.
The ROI calculator does that arithmetic with your inputs. The ecommerce page shows how Mijra runs the conversation through to a shipped order.
