Customer storyHome essentials4 min readOctober 2026
How Xmind Trading keeps hundreds of products and every order in one chat
Xmind Trading sells home essentials online, from kitchen and bathroom supplies to furniture and organisers. With Mijra, its team runs customer conversations, orders and shipping in one place.
Draft: figures, quote and details are placeholders until Xmind Trading confirms them.
The business
Xmind Trading runs an online store for the home: kitchen and bathroom supplies, furniture and stands, organisers, candles and more.
A wide catalogue brings a wide range of shoppers, and most of them have a question before they order.
The challenge
Shoppers asked about sizes, materials, stock and delivery areas across hundreds of products. After each order came a second wave of messages asking when it would arrive.
The answers lived in different places. The store held the orders, the courier held the tracking, and the chats sat in separate apps, so every reply meant switching between them.
- Product questions across a large catalogue
- A message for almost every shipment
- Orders, tracking and chats in separate tools
- No time left to follow up abandoned carts
The solution
Xmind Trading brought its channels into one Mijra inbox and connected its store and J&T Express, so each conversation shows the customer’s orders and shipment beside the chat.
An AI agent answers product and delivery questions from the store’s own information. Buyers receive order and shipping updates automatically, and the team takes orders directly in the conversation.
Carts left behind get a reminder, and buyers are asked for a review after delivery.
Where is my shoe rack order?10:12
Mijra AI Agent
It left our warehouse yesterday with J&T Express and should arrive tomorrow.
Replied in 3 secondsShipping update sent automatically
Perfect, thank you!10:13
With so many products, we answered the same questions all day. Mijra answers them for us and tells every customer where their order is, so we can focus on selling.
The results
Customers get their answer, and their tracking, without waiting for a person. The team handles more conversations with the same people, and has one view of every order.
42%
fewer “where is my order?” messages
Buyers now get shipping updates automatically
2 min
average first reply
Down from about 4 hours
17%
of abandoned carts recovered in chat
Carts were not followed up before
+22%
more orders taken in chat
Compared with the 90 days before
Measured over the first 90 days.
“I no longer copy tracking numbers by hand. The customer already has them.”
What’s next
Xmind Trading plans to add more of its catalogue to the AI agent and to use tags to group shoppers by what they buy.
